Gander BrandGander Brand

Methodology

Every finding is traceable

Traditional reputation audits check what Google returns. SEO tools track blue links. Employer brand agencies produce careers pages. None of them interrogate the channel where today's best candidates are forming their first impression. Gander is purpose-built for that gap.

The Questions

These aren't hypothetical prompts. They're what your candidates are actually typing.

30+ candidate-perspective prompts per engagement, across four research categories, run simultaneously across five AI models. The questions a serious hire asks when they're doing real due diligence. Not the marketing questions.

Culture & Reality

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    What is it actually like to work at [Company]?

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    Is [Company] a good employer for senior engineers?

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    What do employees say about [Company]'s leadership?

Red Flags & Risk

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    Has [Company] had any layoffs recently?

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    Are there concerns about [Company]'s culture?

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    What are the downsides of working at [Company]?

Market & Identity

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    Is [Company] well known in [City]?

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    How does [Company] compare to [Competitor] as an employer?

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    What kind of company is [Company], is it growing?

Validation

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    What independent sources say about [Company]?

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    Is [Company]'s employer brand genuine or marketing?

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    Can I trust what [Company] says about their culture?

Every prompt runs across five models. ChatGPT, Gemini, Perplexity, Claude, and Meta AI, because different models pull from different sources and construct different narratives. A result that looks clean on one model can be damaging on another.

Scan Architecture

Why no existing tool does what this does.

01

Designed for conversational AI, not adapted from search

SEO tools measure blue links. Our scan is built around how AI models reason: what sources they weight, how they construct narratives from fragments, and what they choose to say when no one source is dominant.

02

We ask the questions candidates are afraid to ask recruiters

Leadership credibility. Culture under pressure. Layoff history. Red flags. Competitive comparison. The questions a serious hire asks privately, and that AI answers without a filter.

03

Every claim traced to its source

We identify the exact URLs and data points driving each element of the AI narrative. So you know not just what it's saying, but precisely why and where the fix has to happen.

04

Geographic variance is not optional

Your AI employer signal in Auckland reads differently to London. We test every relevant market separately, because the candidates you want in each geography are asking from different data environments.

Run it on your company.

Get your free Signal Snapshot →The Diagnosis, £1,500