When people ask AI who's best, you should be the answer.
I work with a small number of businesses that are genuinely good at what they do. I show you what AI tells your customers or candidates, why it says it, and what to change. Then we measure what happens, in AI and in your own numbers: bookings, enquiries, applications.
Run personally by Liam.
Trusted by
Which one are you?
Click the one that fits.
What AI is saying
Real findings from real scans. A restaurant and a bar in Spitalfields, both good at what they do, both invisible in the answers.
Restaurants · Alfi, Spitalfields
Who runs Alfi?
AI was telling people Alfi came from another restaurant's team. It wasn't true.
What changed: That story has gone. ChatGPT now suggests Alfi for weekday lunch and date night in Spitalfields.
Bars · Players Social
Where can I book a birthday in Spitalfields?
AI put Players Social first for games bars, but left it out when people asked where to book a birthday or a private party.
What changed: Their listings now cover birthdays and group bookings. The website pages are next.
What I'm seeing in AI right now
people use ChatGPT every week.
OpenAI, 2026
of the 50 NZ and Australian scale-ups we scanned weren't mentioned at all when AI was asked about their sector.
Gander scans, 2026
more often than you'd think. We've seen AI invent reviews, make up founders, and mix companies up with others that share their name.
Gander scans, 2026
"We'd been putting content out there and assuming it was working. The scan showed us exactly where it wasn't and why, down to specific page titles and platforms I hadn't thought to look at."
Ben
Owner, Alfi
"If the world of SEO left people feeling confused, AI is a whole other level. Gander Brand manages to make it seem not overwhelming, which is a comfort to business owners."
Alba Harden
Brand Manager, Alfi and Players Social