For pub and restaurant groups
Are your pubs and restaurants recommended when people ask AI where to go?
More people now ask ChatGPT, Google's AI and Gemini where to book Sunday lunch, a birthday meal or a Christmas party. They get a few names back and book one of them. Across a group, some venues may be recommended, some may be missing, and some may be described wrongly. Most groups have no way of seeing which.
What we check for each venue
Whether AI describes each venue accurately: opening hours, menus, location, facilities and who runs it.
Whether each venue is recommended for the occasions you want to sell, such as Sunday lunch, private hire, live sport, birthdays and Christmas.
Which competitors AI recommends instead, venue by venue.
Which sources AI relies on, including your website, Google listings, TripAdvisor and booking sites.
What you get
An evidence-backed content map for each venue, plus the priorities that apply across the group. It specifies which pages, listings and profiles need attention, what is wrong or missing, and in what order. Liam then makes agreed changes or works with your marketing team or agency to put them live, and checks what changed in the answers and in the data you have available, such as Google clicks, visits from AI tools and bookings.
An example from Spitalfields
Gemini was telling people Alfi, an Italian restaurant in Spitalfields, came from the team behind a different restaurant. After the changes went live in August, that story disappeared from Gemini, ChatGPT and Claude, and ChatGPT began including Alfi for weekday lunch and date night in Spitalfields. Clicks from Google to Alfi's website went from about 650 in May to about 940 in September 2026, and Squarespace recorded 46 visits from ChatGPT between July and October 2026. These figures show observed traffic, not proof that Gander Brand caused every additional visit.
"We'd been putting content out there and assuming it was working. The scan showed us exactly where it wasn't and why, down to specific page titles and platforms I hadn't thought to look at."
Ben
Owner, Alfi
How groups usually start
Most groups start with a pilot across a few venues, so you can see the findings and the changes before deciding on the wider estate. Work is quoted to scope.
Questions
Can anyone guarantee ChatGPT will recommend our pubs?
No. Nobody controls what AI recommends. What we can do is find out why it recommends who it does, correct what is wrong, fill what is missing, and measure what changes.
Is this the same as SEO?
It overlaps, but it is not the same. SEO is about ranking in a list of links. This is about whether AI names your venues in its answer and describes them correctly.
Do you work with our existing agency?
Yes. Liam can make agreed changes himself or provide the brief for your marketing team or agency to implement.
One site rather than a group? See the local scan, with fixed prices.