How I work

One person, start to finish.

Personally, and with a small number of businesses at a time. You deal with me from the first scan to the final rescan. No account managers, no hand-offs.

A report tells you where you stand. I stay with it until we can see what changed, in AI and in your business.

The steps

01

The free snapshot

A quick look at what AI says about you, and the single biggest issue. If there's nothing worth fixing, I'll tell you.

02

Agree what success looks like

Before I start, we pick the two or three numbers that matter to you, like weekday covers, enquiries or applications, and write down where they are today.

03

The scan

I ask ChatGPT, Gemini, Claude and Perplexity the questions your customers or candidates really ask, in the way they actually ask them. Then I check every answer against what's true, and trace where each answer came from, so we know why AI says what it says.

04

The walkthrough

We go through it together on a call. What's right, what's wrong, what's missing, and what it's likely costing you.

05

The fixes

A prioritised list. Some you can do in an afternoon. For the bigger ones, I tell you what needs saying, who should say it and where it needs to live. I never write your story for you. Your words, your people.

06

The rescan and the numbers

After 60 days I run the scan again and we look at your numbers alongside it. What AI says now, what happened to the numbers we agreed, and what people tell you about how they found you. I'll be straight about what the numbers can and can't prove.

What makes this different

0115 years in recruitment and employer branding, so I understand how customers and candidates actually make decisions.

02Every answer is checked against what's true, not just recorded.

03One person from start to finish.

04I measure what changes in your business, not just what AI says. We agree the numbers up front and check them at the end.

05Selected as one of Hyperagent's Founding 500.

Start with a free snapshot.

No commitment. If there's nothing worth fixing, I'll tell you.