Attract Customers

Win the answer before the sale

If you're not the answer they get, you never know.

No missed call. No enquiry. No record in your CRM. Just a deal that moved on.

Gander shows you what that answer is right now, and how to change it.

Scanned across every major AI model. The verbatim answers your buyers get, with Liam's read, within 24 hours.

This is the kind of conversation happening before anyone reaches you.

"I need a provider in this space I can actually trust. Who would you recommend?"

"Based on what I can find, a couple of names come up again and again. There isn't much independent coverage on the others, so it's hard to say how they really compare..."

Source: Gemini

You weren't in the answer. The buyer closes the tab.

No call. No demo request. No record anywhere. You never knew they were there.

Here's what people say after seeing their scan:

We'd been putting content out there and assuming it was working. The scan showed us exactly where it wasn't, and why, down to specific page titles and platforms I hadn't thought to look at. That's a different kind of information.
BenOwner, Players Social, Bar & Restaurant, East London
9 in 10

of buyers research before they ever contact sales.

Gartner, 2024

900M+

people use ChatGPT every week. That's just one model.

OpenAI, 2026

1 in 3

professionals now use AI to research products and shortlist vendors.

Gartner, 2024

How it works

01

See what AI says

We ask ChatGPT, Gemini, Perplexity and Claude the questions your buyers actually ask. About your product, your category, and who to choose. You get the verbatim answers, in writing, within 24 hours.

02

Find the gap

Where AI gets your story wrong, goes quiet, or names a competitor instead. The deals you didn't know you were close to losing.

03

Change the answer

A clear plan for what needs to be said, where it needs to live, and how to shape it so AI points buyers to you. Your team creates it, in your own voice.

Featured case study

"Most companies have no idea what AI is telling their buyers. We didn't either. That was the gap."

Lee Matthews

Director, CAD Wing Training and Advisory

Read the full case study →

This is not a monitoring dashboard.

Fifteen years in tech recruitment and brand building. The thing I kept noticing: the best candidates were asking AI about companies before they ever applied. What is it like to work there. What do people say. Companies had no idea what answer those candidates were getting.

Then I looked at the buyer side. Same behaviour. Different questions, same blind spot.

That is the foundation of Gander. AI does not care whether you are a candidate or a buyer. It pulls from the same signals and sends people toward whoever has the cleaner story. So the same forensic methodology applies to both.

There are tools that track your share of voice in AI answers. They give you a metric. Gander gives you a verdict. Verbatim answers, cross-checked against real data, with a specific plan for what to change.

You do not log into a dashboard. You get a clear read and a direction.

Find out what AI tells your buyers.

Free. No commitment. Liam will tell you honestly whether you've got a gap worth fixing.

See what AI says about you, free →