About Gander
Liam Daglish, Founder of Gander
Gander is an AI signal intelligence company founded by Liam Daglish. Founded in 2025. Based in London, working with fast-growing technology companies across New Zealand, Australia and the United Kingdom.
Gander exists because the gap between what companies say and what candidates find has always mattered, and AI made it matter in a completely new way.
Liam Daglish · Founder, Gander Brand
Selected as one of Hyperagent’s Founding 500, a global group chosen for building the most credible AI-first businesses.
Why this exists
It's not just more candidates. It's better-fit candidates who already believe in what you're doing.
For over a decade I worked inside fast-growing technology companies, hiring for them, advising on how they told their story to talent. I watched companies invest genuinely in their employer brand and then lose great candidates who simply couldn't find the authentic story.
When candidates ask AI 'What's it actually like to work there?', they arrive at your company with their mind already made. They've read the story. AI confirmed it. They arrive pre-sold, pre-qualified, and genuinely excited.
When AI became part of how candidates research employers, the gap became measurable. For the first time, you could ask the same questions a candidate asks and see exactly what came back, verbatim, graded, with competitors alongside you.
That's what Gander does. Not keyword optimisation for a new channel. The authentic story, made findable, for AI and for the people who use it.
Positive outcomes
Get your signal right. AI becomes your best headhunter.
Candidates who find you through an authentic AI answer self-select in. They apply because they resonated with something real.
When candidates discover you organically through AI, not via a job board or agency, the cost of that hire drops to near zero.
Candidates who join because the story matched what they were looking for stay longer. Early attrition falls.
The best hires aren't on job boards. They're asking AI about companies like yours before deciding if they're open to a move. Get your signal right and they find you, before a recruiter, before an ad, before you even know they exist.
Three paths
What do you need right now?
Different people come here at different stages. Start where it's right for you.
Why AI has changed employer brand, what AEO means, and how Gander works.
Four tiers from free to bespoke. Compare what's included and decide what level makes sense.
See the verbatim AI responses candidates get, and the single biggest issue, in 24 hours. Free.