What we do
What it costs
Every engagement starts with a free Signal Snapshot. No commitment. No invoice. A look at what AI is actually saying about you right now. Whether the people deciding on you are customers choosing who to use, or candidates choosing whether to apply.
The Snapshot
See what AI actually tells your customers and candidates about you, in its own words. The wake up call, delivered by Liam within 24 hours.
- ✓Verbatim AI responses
- ✓The single biggest issue, flagged
- ✓A read on whether you have a gap worth fixing
- ✓Delivered by Liam within 24 hours
The Gander Signal Score
The full picture and a clear plan. A full assessment of your AI signal, competitive map, source audit, Priority Brief with ready-to-use assets, 60-minute strategy call, Day 60 rescan included.
- ✓The full assessment of what AI says, and why
- ✓The Competitive Map, 2–3 named rivals
- ✓The source audit, every URL AI cited
- ✓The Priority Brief, top 5 actions + assets
- ✓60-minute strategy call with Liam
- ✓Day 60 Rescan included
Signal Watch
Monthly monitoring. Quarterly deep dive. Follows a Signal Score.
After the Signal Score, your signal doesn't stay still. New reviews get written, sources age out, competitors publish content that shifts how you're positioned. Signal Watch catches that drift before it becomes a problem, and tells you exactly what to do about it each month.
- ✓Monthly Signal Pulse: what moved, what’s new, what needs attention
- ✓One specific action for the month, not a list, one thing
- ✓30-minute call with Liam to walk through it
- ✓Quarterly full rescan, same depth as your Signal Score
- ✓Updated read showing exactly what shifted
- ✓Revised priority brief for the next quarter
Month to month. No lock-in.
Find out more →The Signal Playbook
Every gap the scan found, turned into a clear plan. What needs to be said, who says it, where it lives, structured so AI picks it up. Your team creates the content in your own voice.
- ✓Theme map drawn from your scan
- ✓Who should say it, the voices AI trusts
- ✓Where it needs to live
- ✓Briefing docs your team creates from
- ✓Rolls into Signal Watch
The Playbook only surfaces what's true and not yet visible. I won't help you spin what isn't true.
Find out more →people use ChatGPT every week, asking it where to go and who to use.
OpenAI, 2026
of candidates use AI to research employers before applying.
LinkedIn, 2024
of the 50 NZ and Australian scale-ups we scanned weren't mentioned at all when AI was asked about their sector.
Gander scans, 2026
Context
A single recruiter placement for a senior role typically costs £8,000–£25,000. A Signal Score costs £1,500 and targets the point where candidates decide to apply.
On the customer side, AI is often the first recommendation a buyer hears. If it names someone else instead of you, that sale never reaches you.
Better AI signal means stronger pipelines, of customers or of candidates. The maths tends to work out.
Common questions
What people usually want to know.
How is this different from an SEO audit?
SEO is about search engine rankings, getting a page to rank on Google. This is about what AI language models say about your company when candidates or customers ask directly. These are different systems with different sources. An SEO-optimised careers page doesn't automatically translate into what an AI model finds and repeats.
What do you actually deliver?
For a Snapshot: the verbatim AI responses across five prompts candidates or customers actually ask, the single biggest issue flagged, and Liam's honest read on whether you have a gap worth fixing, delivered within 24 hours. For a Signal Score: a written report with the full assessment, competitive territory map, source audit, Candidate Journey Content Map, and a 60-day execution calendar.
How long does it take?
Snapshots are delivered within 24 hours of request. Signal Scores typically take 3–5 business days depending on scope and complexity.
Is there a commitment for Signal Watch?
Signal Watch runs month-to-month after a Signal Score. Most clients stay because the quarterly rescan gives them the first real data point on whether signal is moving. No minimum term. Pause or cancel at any time.
Who does the work?
Liam. Every scan is run by him, every strategy call is with him, every report is written by him. There is no team behind this. That is a deliberate choice.
Start with the free snapshot.
No commitment. Liam will tell you honestly whether there's a gap worth fixing.