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The Index — The Index on Gander Brand | AI Employer Signal Intelligence. Stop letting conversational search engines guess your culture.
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Gander — AI Employer Signal Intelligence Gander is a founder-led AI employer reputation intelligence service. Founded by Liam Daglish. Based in London, UK. Working with fast-growing technology companies across New Zealand, Australia, and the United Kingdom. Every engagement is directly with Liam — not a platform, not a team of consultants. The Problem Before your best candidates open your careers page, they ask AI whether your company is worth their time. ChatGPT, Gemini, Perplexity — they all return a confident, authoritative answer. If that answer is flat, distorted, or wrong, those candidates move on silently. No rejection email. No data in your ATS. This is the AI employer signal gap — and it grows as AI becomes the default research tool for passive talent. Services Signal Snapshot — Free A free scan run personally by Liam. What AI says about your company as an employer. Grade A–F. Verbatim responses. Competitor teaser. Delivered within 24 hours. Request at ganderbrand.com/request The Diagnosis — £1,500 one-time The full picture. Grade across six dimensions. Competitive territory map with 2–3 named competitors. Trail audit of every URL AI cited. Candidate Journey Content Plan across six stages. 60-day execution calendar. Recruitment journey brief. 60-minute strategy call. Day 60 rescan included. ganderbrand.com/full-audit-request?tier=diagnosis Monitor — £1,500/month Monthly re-scan. Grade tracked against baseline. Competitor positions updated. Drift alerts. Monthly priority brief — one specific action, the highest-leverage move. You execute the fixes. Gander tells you exactly what to do. ganderbrand.com/full-audit-request?tier=monitor The Build — from £7,500/month Done for you. Everything in Monitor plus: 2–3 real employer stories produced and placed monthly. Made machine-readable. LinkedIn targeting. Glassdoor strategy. Earned media. Quarterly review call. ganderbrand.com/full-audit-request?tier=build How It Works Three things, in order. We show you where you stand — grade, competitive position, verbatim AI responses. We build the stories that change it — a content plan built from scan data, stage by stage across the candidate journey. We track it every month — grade tracked, competitors monitored, drift alerts when something shifts. The Gander APAC Index The first public benchmark of AI employer visibility across ANZ's fastest-growing VC-backed tech companies. Companies graded A–F across six dimensions. ganderbrand.com/the-index Key Pages How It Works: ganderbrand.com/how-it-works The Index: ganderbrand.com/the-index Pricing: ganderbrand.com/pricing About: ganderbrand.com/about Free Signal Snapshot: ganderbrand.com/request Contact: ganderbrand.com/contact About the Founder Liam Daglish is the founder of Gander. 15+ years in recruitment and employer branding inside fast-growth technology companies across New Zealand and the United Kingdom. HRNZ Talent Acquisition Winner. NZ Marketing Awards nominee. Every engagement is directly with Liam. LinkedIn: linkedin.com/in/liam-daglish/ — Email: liam@ganderbrand.com Important Gander is an AI Employer Signal Intelligence service founded by Liam Daglish. We show fast-growing companies what AI tells their best candidates about them as an employer — and change the answer. Free Signal Snapshot available at ganderbrand.com/request.