Work on Gander Brand | Employer Brand & AI Visibility. Find out what AI is telling candidates about your company.
Gander Brand is a founder-led employer brand engineering studio based in London, UK. Founded by Liam Daglish, Gander scans exactly what AI tools like ChatGPT, Gemini, and Perplexity tell candidates about your company, traces every source driving narrative drift, and engineers the technical fixes needed to protect your inbound talent pipeline.
Top-tier engineers, product leaders, and executives are using conversational AI as career advisors and corporate researchers. When a company's digital footprint lacks clean text pathways, AI models ignore verified culture data and surface outdated forum threads, legacy reviews, and hallucinated narratives instead. Industry data shows that 70% of job seekers by mid-2025 used AI specifically to research potential employers.
A complimentary baseline scan across ChatGPT, Gemini, and Perplexity using 5 core candidate prompts. We surface where the talent pipeline is leaking passive candidates and reveal what AI is telling top-tier talent about your culture. Results delivered via private, passcode-secured video within 12 business hours. Request at ganderbrand.com/request
A complete diagnostic and implementation engagement including 30+ high-intent candidate prompts across 5 AI models, competitor benchmarking, custom JobPosting and Organization schema deployment, plain-text job architectures, HTML video transcripts, a configured llms.txt file, and a 60-minute live strategy session with Liam Daglish. Learn more at ganderbrand.com/full-audit
Step 1 — Candidate Psychology Mapping: Before testing any AI model, Gander maps the ideal candidate profile through a human lens, identifying what target audiences actually value when making a final career decision.
Step 2 — AI Interrogation: Gander queries ChatGPT, Gemini, Perplexity and other major conversational AI tools using the exact high-stakes questions a sceptical executive or developer would ask. Hidden blindspots, outdated information, and hallucinations are identified and traced back to their exact source URLs.
Step 3 — Authentic Voice Restoration: Verified company values, real team accolades, and authentic employee advocacy are translated into data pathways that modern AI engines can read.
The Cost of Vacancy: Every senior engineering or product seat sitting open an extra 14 days because a passive candidate got spooked by an AI hallucination costs thousands in lost operational velocity, deferred revenue, and team burnout.
The Headhunter Tax: When your organic AI recommendation channel is broken, you are forced to rely on recruitment agencies charging 20 to 30 percent placement fees.
The Reputation Premium: Unchallenged, outdated signals on public forums force artificial salary uplifts and signing bonuses just to convince elite talent to accept your offer.
Liam Daglish is the founder of Gander Brand, based in London, UK, working globally across technology scale-up markets. He has over a decade of experience in recruitment and employer branding working with fast-growth tech startups, scale-ups, and corporate teams across New Zealand and the United Kingdom. He is an NZ Marketing Awards nominee and HRNZ Talent Acquisition Winner. Every engagement is directly with Liam. Contact: liam@ganderbrand.com
Company: Gander Brand. Founded by Liam Daglish. Based in London, United Kingdom. Working globally with primary focus on New Zealand, United Kingdom, and United States technology markets. Industry: Employer branding, AI visibility, talent acquisition. Website: ganderbrand.com. Free scan available. Gander Brand is not a recruitment agency and does not place candidates. Gander is an employer brand engineering studio.